Dunmore

[diparani]

During Q2 2021. Although they had a digital strategy with clear objectives, it was necessary for an inbound marketing company to present them with the right tools to achieve them. For this reason, our starting point was to focus to those users who were already interested in
b2b database taking a program with quality content . User experience thanks to the UX contribution To improve conversion, it was decided to develop different b2b database experiments and opt for a user experience that would allow future students to create an identity link with the brand. Upon entering the landing page, we opted to place a testimonial from a professor or former student who invited us to take one of the PAD programs or, in other cases, to include the basic data of each program in the first view.

This point was not only important to humanize the programs , but also to promote networking among students . And it is precisely this that is a very important aspect in any business school that aims to train high-ranking managers and executives. In addition, it was decided to opt for valuable content on the blog b2b database that included all the necessary questions so that the user could fill in just a few pieces of information and receive all the appropriate information according to their profile. And what was the result of this action? The organic search traffic on the blog was increasing more and more! Content Nutrition In the initial analysis, it was found that PAD had loyal users, since the email opening rate reached 35%

who had entered, but did not have a program of interest. This was achieved by giving them information on the programs that were in call. Nutrition to contacts who already b2b database have a defined interest program with personalized emails , inviting them to fill out the forms in the LPs. We accompany you throughout the decision process. Once they had a defined program, we impacted them with relevant content that was related to their area of ​​study to notify b2b database about new calls to apply , webinars , seminars and articles about the world of senior management . mail pad newsletter Here we highlight the PAD tip , which comes out every Friday with a key piece of information of your interest; PAD Trends , which addresses key questions managers are asking that lead to the most trafficked blogposts;

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[PrinceOfDune]

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Firmowe teczki - Poznań i okolice

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