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For an e-commerce manager to achieve success, it is necessary to take care of the performance of each communication channel. Following this reasoning, within the media mix , price comparisons can prove to be a great tool for any segment that works with multi-brands. A price comparison site on the internet, as the name suggests, is a place where the customer finds several stores advertising the same product of interest. This is very advantageous for the consumer, as they will be able to make their purchasing decision based on the comparison of values ​​that the website provides. So that you know how to implement a price comparison strategy in your business, let's venture a little deeper into the topic. Understand the role of this tool in e-commerce, how it works, why to use it and some advantages.

Discover, among the most well-known comparators among the public, Google Shopping . Finally, check out two strategies for price comparators such as Buscapé and Zoom .Price compa America Cell Phone Number List rators on the internet are tools that allow customers to identify online stores that sell the same types of products and compare the prices required per item. This way, in a few clicks, the consumer can analyze the best conditions based on their needs and market offers. We must emphasize that these are not environments for trading products. Comparators act as aggregators of information about similar goods from different suppliers in the same location. In addition to enabling financial price analysis, this tool can act as a real customer attraction. Many times, managers register some products just as an attraction for the e-commerce website.



Especially for managers who have competition from large players, the price comparison strategy is an excellent opportunity, being useful for keeping close monitoring of competitors and getting in touch with customers who are really interested in purchasing. How do price comparators work? Still have questions about how price comparators work? So, let's look at a practical example to avoid doubts: suppose your cell phone has broken down and you need to buy a new device. The options on the market are endless, and the difference in prices from one online store to another is often significant. During your research on the internet, you came across a price comparison site and decided to try it out. He accessed the smartphone section, selected the desired brand and device and consulted.
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